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Tiger Tribe this Australian brand , founded in 2007 in Melbourne by husband and wife team Anthony and Naomi Green . Initially, they ran the company from their family garage with a vision to create imaginative and fun products for children. Today, after 18 years in business, Tiger Tribe is recognized as a specialist in designing compact, portable toys, craft kits, and gifts. Its mission is to spark imagination, foster confidence, and enjoyment of play in children by developing new skills, helping them master techniques, increasing independence, and creating fun family memories.
The Tiger Tribe range includes a wide range of products that give children the creative freedom to solve problems on their own. All items are carefully designed and illustrated in Melbourne , Australia , with " portable play " in mind. This means many products are compact, easy to pack, and convenient to carry, making them ideal for children (and their parents) on the go â both at home and on the go. The brand actively promotes the idea of ââ" unplugged play ," offering a valuable alternative to digital technology to ensure balance in today's world.
Tiger Tribe is a brand that celebrates creativity, confidence, and screen-free play while also focusing on sustainability and safety.
Supporting Creativity and Development: Tiger Tribe products are designed to spark imagination, develop new skills, help master techniques, and build confidence and independence in children by encouraging creative thinking.
Unplugged Play: The brand consistently delivers unplugged play solutions, encouraging children to interact with the real world and supporting their development away from digital devices.
Highest safety standards: Every Tiger Tribe product is designed and rigorously safety tested , meeting international standards such as ASTM, EN71, ISO-8124, AS/NZS 8124 and REACH , giving parents complete confidence.
Commitment to Sustainable Development: Tiger Tribe is actively working to reduce its environmental impact. As of July 2022 , shrink wrap has been removed from new products, and plastic trays and component bags have been replaced with paper alternatives. Acetate windows have been removed from most new stationery packaging, and most products are free from plastic cable ties and fasteners. The brand is also developing a range of eco-friendly products , made using sustainable materials. Additionally, the company uses eco-friendly shipping packaging (e.g., Eco Jiffy bags, recycled paper bubble wrap, and FSC-certified paper) and partners with environmental organizations.
Australian Design and Illustration: All products are designed and illustrated by the team in Melbourne, Australia, guaranteeing unique style and high-quality craftsmanship. In 2024, the brand unveiled a new logo to highlight its evolution and increase recognition.
By choosing Tiger Tribe, you are investing in inspiring, safe and eco-friendly toys that develop creativity and provide unforgettable moments of joy for your child, wherever you are.
